Links have and will always be an essential aspect of any digital marketing strategy. So if you’re looking to amp up your SEO game, you need to know it all about links! So here’s a post with the types of SEO links and how useful they are when you plan your SEO strategy.
Contextual links:
One of the most powerful and effective links, contextual links are the ones which are placed right within the content that features on sites. These links benefit sites a lot. They’re undoubtedly one of the most reliable and useful links that can be optimized to boost SEO. These links help to improve brand impression, making it essential to use these as much as possible. The use of these links improves domain authority and also benefits SEO rankings.
Interview links:
Interviews are all about you – and you represent your brand, your firm! So why not make use of this tactic too? All the interview links will be directed to your page, improving the traffic to your site on your site. This passes higher link value to your site, thus adding value to your brand image.
Authentic review links:
The words of your customers, clients, users, readers matter a lot – so having positive views right on your site makes a huge impact. This is the best way to strengthen your brand reputation – and the words of the customers are reliable too – they have posted their experience by themselves which vouches for your brand. Your SEO immediately boosts up, with the positive reviews your site receives.
This is a direct way to connect to your readers and users. The more people subscribe to your newsletter links, the higher traffic is generated, and this improves your site rankings. You also have a higher conversion rate, which of course has a positive impact on your business. Just make sure you have an interesting, appealing and relevant content which will draw a lot of audiences.
Social Media Links:
Links from popular social media platforms too are superbly useful! And this also brings into focus the importance of an active and productive social media presence. A strong social media presence draws traffic to your site, which in turn improves your SEO rankings. The better your social media accounts and page, the higher will be your site rankings.