Hallie, Author at Smart and Smarty

Why Do You Need a Digital Marketing Strategy?

Leave a Comment / Digital Marketing / By Hallie

The presence of every person, every entity on the digital world is increasing day by day. It has become an existential validity- and also a new way of expression of identity. This makes it essential, especially for businesses to come up with strategies to keep up with their competitors and also to actively stay in contact with their customers. We’ve come up with reasons that will surely compel you to come up with a digital marketing strategy for your business right away:

Find your direction:
Currently, the best way to connect with your customers is via the digital world. This makes it easier for you to know what exactly your customers require, what their needs. You get this information hands-on, thus increasing its validity. Also, this direct connection with your customers or even with the rest of your competitors on social media platforms gives you a direction – a direction in which you need to work to improve your products or services to make them more popular in the audience.

Advertisement:

There is no other platform better than this to advertise your product in a cost-effective, yet impactful manner. Also, you can get as creative as you wish to on the social media sites to promote your products, your services, and your brands. Plus, the results generated are pretty fantastic too! So why not make the most of this simple, and budgeted method of advertisement which will help you directly communicate to your customers about your product?

Competition:
Every competitor you have is out there on social media, creating an impactful presence among the customer base out there. Having a proper strategy will not only help you know how your competitors function but also how to get one step ahead of them. A plan will help you weigh your strengths and weaknesses against those of your competitors, and you’ll be in a much better position to tackle your competitors.

Interactive identity:
Being on social media gives you an identity, whereas having a digital marketing strategy will bring you a step ahead. You will be more than merely an identity out there; you will have an interactive identity, which is a must these days. A low-lying, almost inactive business site is not going to harbor the attention it ideally should. And a proper strategy will help you overcome this too.

Types of Links in SEO

Leave a Comment / Link Building / By Hallie

Links have and will always be an essential aspect of any digital marketing strategy. So if you’re looking to amp up your SEO game, you need to know it all about links! So here’s a post with the types of SEO links and how useful they are when you plan your SEO strategy.

Contextual links:
One of the most powerful and effective links, contextual links are the ones which are placed right within the content that features on sites. These links benefit sites a lot. They’re undoubtedly one of the most reliable and useful links that can be optimized to boost SEO. These links help to improve brand impression, making it essential to use these as much as possible. The use of these links improves domain authority and also benefits SEO rankings.

Interview links:

Interviews are all about you – and you represent your brand, your firm! So why not make use of this tactic too? All the interview links will be directed to your page, improving the traffic to your site on your site. This passes higher link value to your site, thus adding value to your brand image.

Authentic review links:
The words of your customers, clients, users, readers matter a lot – so having positive views right on your site makes a huge impact. This is the best way to strengthen your brand reputation – and the words of the customers are reliable too – they have posted their experience by themselves which vouches for your brand. Your SEO immediately boosts up, with the positive reviews your site receives.

Newsletter links:
This is a direct way to connect to your readers and users. The more people subscribe to your newsletter links, the higher traffic is generated, and this improves your site rankings. You also have a higher conversion rate, which of course has a positive impact on your business. Just make sure you have an interesting, appealing and relevant content which will draw a lot of audiences.

linkbuilding

Social Media Links:
Links from popular social media platforms too are superbly useful! And this also brings into focus the importance of an active and productive social media presence. A strong social media presence draws traffic to your site, which in turn improves your SEO rankings. The better your social media accounts and page, the higher will be your site rankings.

What is On Page and Off Page Optimization

Leave a Comment / Page Optimization / By Hallie

SEO is an essential aspect of digital marketing – and every other aspect of social marketing has to be kept in mind while formulating an SEO strategy. On-page optimization and off page optimization are essential aspects of any SEO strategy – so knowing all about these simple, yet useful concepts of SEO is essential. So here we go, with all the details you need to know about on-page and off-page optimization:

On-page optimization:
on-page optimization is a crucial SEO trick which works wonders when improving the SEO rankings of any given website. Every on-site technique that is essential to amp up the SEO of a site comes under on-page optimization. In this case, both technical and content aspects go hand in hand – the coordination among these two is what leads to more traffic to a site. And more than traffic, drawing relevant traffic to a website is of more importance, and this is possible only if the right on-page SEO techniques are appropriately implemented.

On-Page-Optimization

The following are included in on-page optimization – Title tags, site speed, internal links, meta descriptions – and a lot more is covered under on-page optimization. Understanding and working on each of these is essential and can indeed have an impact if the best of brought out in each of these aspects. Whatever your On page optimization strategy is, you need to keep in mind to bring in engaging and relevant data which keeps your readers hooked on.

Off-page optimization:

Going the legit, proper way to secure those backlinks is always best. No longer are search engines blind towards the tricks and tactics that people use to acquire backlinks – so if you’re looking forward to securing those backlinks, you need to go the right way – it may be slow, but it’s steady for sure. Off-page optimization is all about looking for ways and means to secure those backlinks. Without backlinks, you cannot have the desired traffic and attention to your site. Writing guest posts bring out your expertise and knowledge in the respective field – and this is one proper way to get those backlinks you require. You also have to `make sure your content itself is so compelling that it is enough to create a craze among masses out there. This, along with looking out for ways and means to secure backlinks will help you make the most of your off-page optimization

How SEO Helps in Ranking?

Leave a Comment / SEO Ranking / By Hallie

SEO is in vogue since quite a while now – and something that remains in vogue for so long is here to stay! SO its best we know everything we can about SEO, it’s tactics, functions and everything else to make sure you survive the competition. But the question is – how exactly does SEO function? What does it do to improve the rankings of a given website, thus enhancing the visibility of the business attributed with that business. So here we go –

Relevant keywords, compelling content:

Keywords form the crux of relevant content – and SEO helps you nail the perfect keywords which help you come up with material that revolves around these keywords. Content rules the digital world, and being able to create content that connects to your audience is essential. To come up with such content, you need to know what precisely the readers and the audience want. And this is where SEO comes in the picture – many SEO tools help you filter the right keywords around which you can successfully build your content.

Improves speed:
If you have a website that’s slow in speed, don’t expect readers to hang around in there till eternity for a glimpse of your website and it’s content. This is one major drawback which can plague any site – and the best part of SEO is that it brings your disadvantages to your notice and gives you enough recommendations on how you can work on these drawbacks and improve them. Numerous SEO tools can be used to counter various such issues which hinder the site traffic to your websites.

Competition research:

SEO tools keep an eye on your competitors too – you can easily tap on the links which they have acquired and those which are giving them an edge over you. You can work on these areas, trying to come up to par or even a step ahead of them in the SEO game – use the SEO tools, and you’ll know how beneficial they are!

Links:
SEO techniques help you fetch links to your sites – these are super important to draw relevant traffic to your sites. Links are the best way to improve the relevance of your website, vouching for its validity – thus enhancing your visibility. SEO techniques help you acquire essential backlinks which are your way out to get more followers to your site. There are a variety of ways you can fetch yourself out-bound links with the help of SEO techniques and tools.

Best Off-page SEO Trends and Techniques

Leave a Comment / SEO Trends / By Hallie

We all know for a fact that in today’s world SEO for any business is mandatory. There is a saying that “if you are not in the first page of the Google search results then you absolutely invisible in the digital world.”

The off page Search Engine Optimization refers to the backlinks that means the mention of the site in other areas in various digital platforms. This is one of the major ranking criteria for Google. So off page SEO plays a very important role when it comes to search engine results. In this article, we will see some of the off SEO trends and techniques.

Guest Posting

Gust Posting

Guest Posting is one of the popular methods for building links. It is the process where the articles are written as a guest and posted by another webmaster. The article which is written as a guest post consists of the link of the site that is to be ranked. There are speculations that Google is against guest posting. But the truth there is nothing wrong in guest posting.

Q/A link building

The reason for Google having so much reach and dominance in the search engine sector is because it has answers for almost everything. People ask questions and Google gives them the answers. Many digital marketers and webmasters capitalize on this opportunity to build the links. One of the best ways to do it is through Quora. It is an open forum where people raise questions and get answers from any random person. All you need to do is search for the niche, choose the question and answer to the question with the particular link in the answer. It has a huge impact on ranking on the site in the search engine results.

Social Bookmarking

Social Bookmarking is the process of people storing their favorite pages or sites for them to have easy access. Bookmarking a particular website by many people from various IP addresses will have a positive impact on the ranking of the site. Social Bookmarking is one of the criteria for Google to rank a particular site.

Blog Comments

Blog commenting is one of the powerful methods to build links. It is a very simple process. Choose a famous blog in your niche. Zero down to the topic and write in the comment section with proper keywords or phrase. This is a method that not just increases the site’s rank. There are also good possibilities that the traffic to your website might increase.

Press Release

Even though press release in your site is a very old method, it still continues to be one of the most powerful strategies to build links. The biggest advantage of the press release is that it will appear on the Google news section which will generate a lot of traffic to your site. Press release costs only a little when compared to other methods. It is cheap and as well as gives great returns.