We all know for a fact that in today’s world SEO for any business is mandatory. There is a saying that “if you are not in the first page of the Google search results then you absolutely invisible in the digital world.”
The off page Search Engine Optimization refers to the backlinks that means the mention of the site in other areas in various digital platforms. This is one of the major ranking criteria for Google. So off page SEO plays a very important role when it comes to search engine results. In this article, we will see some of the off SEO trends and techniques.
Guest Posting is one of the popular methods for building links. It is the process where the articles are written as a guest and posted by another webmaster. The article which is written as a guest post consists of the link of the site that is to be ranked. There are speculations that Google is against guest posting. But the truth there is nothing wrong in guest posting.
Q/A link building
The reason for Google having so much reach and dominance in the search engine sector is because it has answers for almost everything. People ask questions and Google gives them the answers. Many digital marketers and webmasters capitalize on this opportunity to build the links. One of the best ways to do it is through Quora. It is an open forum where people raise questions and get answers from any random person. All you need to do is search for the niche, choose the question and answer to the question with the particular link in the answer. It has a huge impact on ranking on the site in the search engine results.
Social Bookmarking is the process of people storing their favorite pages or sites for them to have easy access. Bookmarking a particular website by many people from various IP addresses will have a positive impact on the ranking of the site. Social Bookmarking is one of the criteria for Google to rank a particular site.
Blog commenting is one of the powerful methods to build links. It is a very simple process. Choose a famous blog in your niche. Zero down to the topic and write in the comment section with proper keywords or phrase. This is a method that not just increases the site’s rank. There are also good possibilities that the traffic to your website might increase.
Even though press release in your site is a very old method, it still continues to be one of the most powerful strategies to build links. The biggest advantage of the press release is that it will appear on the Google news section which will generate a lot of traffic to your site. Press release costs only a little when compared to other methods. It is cheap and as well as gives great returns.